ASOBISYSTEM brings together many diverse talents―not only in the music industry, but also actors, influencers, creators, and more―all showcasing their unique personalities in their respective fields. This page provides an overview of our affiliated talent and highlights key topics for 2025 across various projects.

【Click Here for ASOBISYSTEM 2025 Activity Report Part 1】

 

■Several Actors Have Had Stellar Performances in Numerous Hit Productions

Yutaro appeared in A World Where Everything Definitely Becomes BL Vs. The Man Who Definitely Doesn’t Want To Be In A BL: Final (ABC TV/), Oshi ga Joshi ni Narimashite, and the film Romantic Killer. He was also cast as Mano in the globally popular hit series Alice in Borderland (Netflix) Season 3, where he brought his one-of-a-kind character to life.

Takuma Usa delivered a masterful performance in the Fuji TV drama Depth of Field, masterfully portraying a complex character overwhelmed by his surging emotions. In At 25:00, Akasaka Season 2 (TV Tokyo Network), he continues his passionate performance as mood-maker Hajime Sakuma from the previous season. Both releases were highly praised by fans of the original works, making it a fulfilling year for the actor.

Natsume Mito has played a wide range of roles this year in dramas such as Two Husbands One Wife (TBS) and Even If All Love Fades (ABC TV/TV Asahi), becoming an indispensable presence that added color to these productions. She also voiced Judy in the Japanese dub of the film Paddington in Peru, continuing her role from the previous two installments. She is steadily advancing her career.

 

(From left) Yutaro / Takuma Usa / Natsume Mito

 

■Influencers Leading their Generation

These influencers demonstrate charismatic talent in their respective fields and wield significant influence, primarily through social media.

Nagomi, who enjoys overwhelming support primarily among young women, participated in Fashion Weeks held in Milan in February and Paris in March, where numerous global brands showcased their collections, demonstrating her global presence. She also upgraded her own cosmetics brand, GENTY, opening up pop-up stores for excited clientele. 

Additionally, Nagomi’s husband, Ko-kun, is also pursuing his own activities. This past year saw him actively creating content across five accounts on TikTok and YouTube, including “Ko-kun’s Refined Diary” where he shares his self-improvement journey, and “BESHARIZAKE / BESHARI SAKE,” where he discusses love over drinks with guests. He also worked as an MC.

(From left) Nagomi / Ko-kun

Additionally, Toua‘s mindset of “loving oneself” regardless of gender has gained support from her peers. She has appeared on numerous talk shows and school festivals to share her thoughts, and as the artist Toua, she also conveys her message through music. GYUTAE, who shares makeup techniques that turn insecurities into strengths, has released his first photo book, FULL MOON (Kodansha), sharing his experiences and way of life in a new format. MIOCHIN, who pursues creative expression across various fields, including illustration and TikTok, has made waves by choreographing original dances for popular songs. She continues to explore her unique artistic identity.

(From left) Toua / GYUTAE / MIOCHIN

 

■Strengthening Our Foundation as a Collective of Creators

In 2025, numerous creators joined our ranks, including approximately 30 talents from diverse fields such as art direction, illustration, and calligraphy. Each creator handles work across various genres such as music, fashion, and lifestyle. In addition to solo exhibitions, our company’s affiliated creators exhibited their work at a booth during Asia’s largest art event, ‘Design Festa Vol. 62’, held at Tokyo Big Sight. Additionally, we actively expanded outward, holding the illustration exhibition “A Story Full of Things,” the first project under the creator label “Akaku,” in three cities throughout next year.

 

■Creative Works Produced by Sebastian Masuda: “KAWAII Stores” Connecting Japan and the World Expand

In October, the beloved sushi restaurant SUSHIDELIC in New York’s SoHo district reopened as TOKIODELIC, a new-concept cafe and art space where visitors can experience the essence of Tokyo through all five senses. In a space where food, art, and music naturally converge, we seek to establish a new community hub connecting the sensibilities of Tokyo and New York.

In Japan, the train-themed entertainment restaurant FUTURE TRAIN KYOTO DINER & CAFE, where guests can enjoy food, art, and storytelling, opened in Kyoto in September. (Operated by DD Group Co., Ltd.) Experience a special moment in a one-of-a-kind space utilizing the former “Limited Express Thunderbird” that once connected Kyoto and Hokuriku.

Additionally, in February, we will open the entertainment facility KAWAII MONSTER LAND – HARAJUKU – in collaboration with GENDA GiGO Entertainment on Takeshita Street in Harajuku.

TOKIODELIC

FUTURE TRAIN

KAWAII MONSTER LAND – HARAJUKU –

■Regional Revitalization Leveraging Know-How

On February 13, we announced the signing of a strategic partnership agreement with JTB Corporation. This partnership aims to create value for Japanese culture from a strategic perspective and to develop and disseminate globally relevant culture. We will communicate not only within Japan but also with global markets, collaborating with local governments, DMOs, and businesses to uncover new value in Japanese culture and revitalizing Japan’s cultural and economic landscape.

Additionally, in 2025, we co-hosted the third “OKINAWA COLLECTION 2025” (Okinawa) and were involved in organizing events across various regions, including “TOMAKOMAI MIRAI FEST 2025” (Hokkaido), “Lucky Fes’25” (Ibaraki), and “HIROSHIMA CONTI-NeW FeS 2025” (Hiroshima).

OKINAWA COLLECTION 2025

In May, CAFE GALLERY & OMIYAGE SHOP “CC” opened in Shibuya’s Kamiyama-cho. We aim to create a space that combines a coffee shop, art gallery, and souvenir shop, making a place to collaborate with others and create together. In October, we opened a combined cafe gallery “CARBON COFFEE” and nail & eyelash salon “HOME” in Shinmachi, Osaka. We will continue to leverage our expertise to invigorate communities across Japan.

CAFE GALLERY & OMIYAGE SHOP「CC」

CARBON COFFEE OSAKA

In 2025, ASOBISYSTEM took on many new challenges. In 2026, large-scale events will be held, and new entertainment facilities will open. Additionally, ASOBIEXPO HAWAII 2026 is scheduled to take place in Hawaii on March 16. In 2026, we will continue to take on new challenges and share Japanese culture and entertainment with the world.

We look forward to your continued support.