Female Artist and Creator Collective bala Unveils Music Video for 1st Single ‘barla’
The Tokyo-based girl artists and creators’ collective bala has released the music video for its first single barla, released on March 8. The song was produced by Shinichi Osawa (Mondo Grosso) and written by Kenmochi Hidefumi (Wednesday Campanella).
The music video fuses the virtual and real balallel world’ multiverse and includes futuristic footage using 3D scan data of bala members, surrealistic dance scenes, and street-style location shots. Fans can also spot BI, an adorable avatar character created by bala member KANO.
Directed by YUKARI of the digital creative crew OFBYFOR TOKYO, the music video is already making a major splash. “This video packs in the charm of each individual bala member and is filled with cuteness, maturity, and retro-pop style,” said YUKARI.
bala put the unique ‘balallel world’ on display during αU spring week 2023. The event was held from March 8 to 12 to celebrate KDDI’s αU, a new Web3 metaverse platform. An exhibition was held inside the aU apartment within Hz-Shibuya, a photo-realistic 3D experience set in virtual Shibuya. The girls appeared virtually during their αU Live, giving a special performance with their character avatars in the metaverse, allowing fans to gather and chat with one another. On March 12, the last day of the event, a real live event titled ‘bala presents balalell-party’ was held at Hz-Shibuya. The group has impressed audiences by moving back and forth seamlessly between the real and virtual worlds.
A video of bala’s special live performance in the αU metaverse is now available on bala’s official YouTube channel. In addition, the bala exhibition featuring photos of the members is still available to view inside the αU metaverse through March 31.
barla – bala (1st Single)
Release Date: March 8, 2023
Download & Stream
Now available via download or on all major music streaming sites
balallel-meta-Party Ver2.0＠αU metaverse
A member of the creative crew OFBYFOR TOKYO.
YUKARI is a talented art director, video director, and visual artist who has worked on numerous fashion visuals, music videos, jacket photos, and artist photos both in Japan and abroad.
Characterized by contradicting visuals featuring elements of both soft and strong, YUKARI has created numerous visuals for fashion brands, including those for global collections for DIESEL and H&M, and Japanese campaigns for EMPORIO ARMANI and PUMA. She also produced the jacket for Nogizaka46’s single Actually…, directed tour visuals for the Korean boy band NCT127, and directed the music video for Lilas Ikuta’s (YOASOBI) Tanpopo and Saucy Dog’s Shion. Her body of work continues to grow as she continues working on projects in the realms of fashion, music, and culture.
αU spring week 2023
In celebration of KDDI’s metaverse and Web3 service platform αU, αU Spring Week was held in both real-world and virtual locations from March 8 – March 12, 2023.
■αU metaverse – bala Exhibition (Photo Exhibition)
Running: March 7 – March 31, 2023
This exhibition will feature photographs of each member of the bala girls’ collective. Be sure to check out each girl’s individual style and personality!