On each stop of her nationwide tour, Kyary has collaborated with a local company, each deeply rooted in the local community. The project pays homage to Kyary’s past releases by remaking the logos and other elements of each company, producing collaborative products and T-shirts featuring these fun new logos.

These products are sold at local concert venues, participating company stores, and the official LOCAL POWER JAPAN Project online store.

 A portion of T-shirt sales are donated to select programs for local development and social betterment.

*Sales locations vary by region.

Logo Examples

 

Collaborative Products

 

Collaborative T-shirts

 

■Collaboration Train with Chiba’s Choushi Electric Railway!

Kyary teamed up with Chiba’s Choushi Electric Railway, known throughout Japan for its self-deprecating jokes about its many management problems.
The collaboration was based on Kyary’s hit track Mondai Girl, and a special one-day pass for the train was sold in advance. With the support of the railway, the crossover train began operation on the first day of Golden Week, and a special board was also set up allowing visitors to write messages.
An apology press conference-style photo booth was erected similar to the one seen in Kyary’s music video, and the train was absolutely full of passengers.

During the artist’s national tour, the Miyagi concert had to be canceled due to difficulties at the planned venue, Tokyo Electron Hall Miyagi, after an earthquake struck the area in March. A portion of the proceeds from the sale of collaboration T-shirts was donated to help repair the venue.

In addition to the areas where performances were held, Kyary contributed heavily to local revitalization by creating unique products with 31 local businesses and public organizations during her tour, including a collaboration with Little Tokyo in Los Angeles in April, which was heavily covered by media outlets and attracted ample attention.