Channel47, a project using entertainment to promote regional Japanese tourism and culture to the world, has partnered with Yummy Guide, and Touri to help produce and develop a special craft gin imbued with the natural beauty and flavors of the Noto Peninsula in Ishikawa Prefecture. The developer and producer of the new spirit is Akiyoshi Yabunaka, a chef from Wajima City who has worked in some of the world’s most prestigious restaurants.

The product was developed as part of a 2023 effort by the Japan Tourism Agency to increase tourism to local areas and subsequently increase consumption. It’s also being supported with the help of the Wajima City Tourism Association and the Wajima City Morning Market Association as part of an initiative to create new specialty products that appeal to visitors to the city.

Initially, the plan was to unveil the craft gin and another new product being developed to become a local gourmet specialty by hosting a sales demonstration with Chef Yabunaka on the main shopping street in Wajima City. In response to the 2024 Noto Earthquake, all proceeds from product sales after production expenses will be donated to the affected areas to help bolster recovery efforts.

We would like to express our deepest condolences to those who lost their lives in the disaster and to their families. We give our deepest sympathy to all affected and pray for the earliest possible recovery of the affected areas and the safety of those still in the area.

<Comment from Chef Yabunaka>
“The beautiful hometown that I love so very much…
Wajima City, Ishikawa Prefecture.

The magnificent and sparkling Sea of Japan that shines with hopes and dreams.
The towering mountains that always warmly greet me when I return.

“Noto is kind, right down to the soil.”

It’s a place where people care more about others than themselves and a place where people live with such startling humanity.

The earthquake happened on the first day of 2024. I am shocked and agonized at what has happened to my hometown, and my heart is broken.

Although what we can do is small in the big scheme of things, I hope to give as much comfort and support as I can.

I pray that the lives of those affected by the disaster will soon find peace. May our thoughts and prayers reach you, and may you have a happy and joyful life.”

SECRETO Restaurant Chef Akiyoshi Yabunaka