Reinventing Classic Kyoto for Gen Z: Nostalgic Kyoto Tour Brings Visitors to Arashiyama, Uzumasa


In collaboration with West Japan Railway Company, the Keifuku Electric Railroad, and JR West Communications, a new tourism initiative has been launched to bring people back to Kyoto. The project utilizes both Kyoto’s cultural resources and beautiful railroad lines, both vital parts of Japan’s history and growth. Under the theme of ‘Nostalgic Kyoto,’ the tour will take guests around the Arashiyama area and transport them to another time and place.

This initiative was started by the aforementioned companies as part of the New Kyoto Signboard Creation Project. Kyoto is one of the world’s most beloved tourist cities, and following the pandemic, it has become vital to bring guests back to the ancient capital.

This event will take place in the Arashiyama and Uzumasa areas in the western part of Kyoto. Guests can enjoy passing by tranquil gardens and nostalgic locales such as Uzumasa, once known as Japan’s Hollywood. The area was where the first film was made in Japan, with many following.

In order to introduce the wonders of Kyoto to more people and to utilize the ‘New Kyoto’ trademark, popular social media creator and traveling illustrator Sake Harasu has signed on as the event’s creative director. Come experience Kyoto through train travel, good food, and nature.


<Illustrator Profile>

Sake Harasu
As a traveling digital artist, Sake Harasu is known for creating illustrations of everyday scenery while exploring Japan. Harasu has also provided illustrations for advertisements, book covers, and backgrounds, and has also taught art.

May 2019 – Landscape Illustrations Created through Photo Processing
November 2019 – Now, I’m traveling. (Artbook)
November 2020 – Easy Landscape Art


‘Nostalgic Kyoto’ Tour
Price: ¥1,000
Departure Point: JR Saga-Arashiyama Station
Destination: Arashiyama, Uzumasa area
Capacity: 20 per ride (Must have a minimum of 2 passengers)
*Reservations closed
Running: December 10 – December 17, 2022
Location: Arashiyama, Uzumasa