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KAWAII MONSTER LAND to Open on Takeshita-dori in Harajuku 
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Japan’s First Restaurant Located on an Abandoned Elevated Railway Line 
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FRUITS ZIPPER Kicks Off First-Ever Asia Tour 
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Kyary Pamyu Pamyu Delights Fans at First Solo Concert Following Birth of First Child 
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ASOBIEXPO HAWAII 2026 to Be Held In March 2026 
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CULTURE
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Winter 2025Winter 2025
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FUTURE TRAIN KYOTO DINER ＆ CAFEFUTURE TRAIN KYOTO DINER ＆ CAFE
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WE ARE FRUITS ZIPPERWE ARE FRUITS ZIPPER
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Performs Cover of Inspirational Track ‘dreamin dreamin’Performs Cover of Inspirational Track ‘dreamin dreamin’
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Japanese Pop Culture ExperienceJapanese Pop Culture Experience
CREATING CULTURE
RATHER THAN
JUST CREATING
ANOTHER TREND.
PROVIDING IMAGINATIVE AND
UNIQUE CONTENT TO FANS
AROUND THE WORLD.
ASOBISYSTEM is a production company specializing in spreading Harajuku culture and other unique Japanese content to audiences around the world. By keeping an eye on local towns and discovering up-and-coming talent, we’re sharing the newest trends popping up around the country with fans of J-culture around the world. Through the power of entertainment, we’ll keep providing content that will impact people’s hearts and minds both domestically and globally.
OURSERVICE
- After opening our doors 15 years ago, we decided to take our business global. Following this decision, we were suddenly reminded of the magnificence and pure originality of Japanese content. We believe it is our mission to share this content with as many people as we can, and we’ll continue to do so both in Japan and abroad. ASOBISYSTEM aims to share the value of Japanese goods, talent, and more through a number of services, taking advantage of the flexibility that a venture business provides.
