KAWAII LAB. Idol Project Opens Auditions for New Group


The idol project KAWAII LAB. is now accepting applications from aspiring artists wanting to join a new idol group.

The KAWAII LAB project aims to introduce Japan’s growing idol culture to overseas audiences under the concept of ‘From Harajuku to the World.’ The project has spawned three groups so far–FRUITS ZIPPER, known for the TikTok smash hit Watashino Ichiban Kawaiitokoro; IDOLATER, comprised of the finalists of ASOBISYSTEM’s first audition; and CANDY TUNE, which made its debut this March.

The audition is open to females between the ages of 10 and 24. While dance and vocal skills are important, the project is also seeking unique applicants with a charm that extends beyond skill or ability. Both those with and without experience are welcome to apply. Those who pass the audition will work toward their debut in 2024 in a new idol group and as solo performers aiming toward a global debut.

This audition will also include the selection of candidates for a training group for a future debut. Successful candidates will be given basic lessons in preparation for their debut.

Application Period: July 25, 2023 – September 30, 2023
How to Apply: Through the official LINE account

・Females between the ages of 10~24
・No experience needed (Both experienced performers and those without experience are welcome to apply)
・Must be able to participate in live performances and lessons in Tokyo
・If you are currently under contract with an office or label, permission from the office or label is required.

All costs associated with idol activities (lessons, costumes, recording, transportation, lodging, etc.) will be covered by the company.

[Judging Process]
① First screening (Document check) *Only successful applicants will be notified of the results of the document screening.
② Second screening (Online interview)
③ Third screening (Face-to-face interview)
④ Acceptance or rejection announced, successful candidates begin lessons for 2024 debut
*Successful applicants will begin lessons.

[Application Process]
Visit the official audition site ( and add the account as a friend on LINE. Send all required information, a photo (one full-body and one close-up), and a 30-second video sharing more about yourself and why you’d like to be an idol.

Required Details
・Full Name
・Prefecture of residence
・Current occupation
・Past experience as an idol/talent (if applicable)
・Enthusiasm for the project
・Social media account URLs

Official Site

The KAWAII LAB. project was created by ASOBISYSTEM to share Japan’s growing idol culture with the world. The producer is model and TV personality Misa Kimura, formerly a member of the idol group Musubizm. Under the concept of ‘From Harajuku to the World,’ the project works to discover, nurture, and produce a new generation of idols to be active on the global stage.


■KAWAII LAB. Artists