In collaboration with the Heroines Run the Show Anime Committee and Izumo City, Channel 47 is proud to announce that the virtual idol unit LIPxLIP, who appear in the anime series Heroines Run the Show: The Unpopular Girl and the Secret Task, have been appointed as tourism ambassadors for Izumo City. The Vocaloid musical group HoneyWorks created the series, and their team of creators have amassed over 1 billion views across their total works to date.

Heroines Run the Show ~LIPxLIP’s Matchmaker Work in Izumo~ is a new tie-up project between LIPxLIP and Izumo City. The two idols seen in the series will produce a new vocal comic inspired by the locale and fans can enjoy a tour around Izumo City led by LIPxLIP themselves.

■Virtual Idol Unit LIPxLIP to Become Izumo Tourism Ambassadors

The virtual idol unit LIPxLIP is produced by HoneyWorks, whose YouTube channel has over 2.2 million subscribers and whose videos have been viewed over 1 billion times. The two members, Yujiro and Aizo, have been named as tourist ambassadors for Izumo City in Shimane Prefecture and will promote numerous attractions and points of interests.

“I’m honored to have been chosen as an Izumo tourism ambassador,” Yujiro said. “Fans picking up the new vocal comic will see that we visited Izumo on a previous live tour and were impressed by Izumo-taisha, Izumo’s history, and the tasty local cuisine. We’re excited to promote the wonders of Izumo City and its many attractions to anime fans around the world!”

“Thank you so much for choosing me as a tourism ambassador to Izumo,” said Aizo. “Actually, our producer shito-san grew up in Izumo, so it feels like a second hometown for us. I hope we can promote the amazing locales in the city to both those outside Shimane Prefecture and to locals who may not be familiar with the great things nearby!”

■ Sound AR™ App Offering Izumo City Tour with LIPxLIP to be Released

Those using Sony’s Sound AR™ app will be able to enjoy a guided tour around Izumo City by LIPxLIP. A new kind of digital stamp rally will also be available, inviting fans to tour popular shrines and tourist attractions with the popular virtual idols.

Tour Locations:
Izumo-taisha/Shimane Prefecture Ancient Izumo History Museum/Izumotaisha-Mae Station/Inasa Beach/Inasa Shrine/Okuni Temple/Kitchokan/Goenyokocho/Monzen Izumoya/Izumo Enmusubi Airport/JR Izumoshi Station/Izumo Hinomisaki Lighthouse/Hinomisaki Shrine/Nagahama Shrine/Kirara-Taki Roadside Station/Youme Town Izumo/Aeon Mall Izumo

*Sound AR™ is a trademark of Sony Corporation.

■Heroines Run the Show Voice Comic Announced

An entirely original story not seen in the anime series will be released as a voice comic.

[Outline]
LIPxLIP, a popular virtual idol duo, travels to Izumo City with Hiyori Suzumi, their apprentice manager from Shimane Prefecture. Before starting rehearsal, the two visit several popular tourist attractions in the area from Izumo-taisha to Shinmon-dori. By chance, they meet Nagisa Shiranami, a resident of Shimane Prefecture…

Izumo City is in the eastern part of Shimane and has the second largest population in the prefecture. Also known as ‘The Land of Myths,’ the city is known for its many historical and cultural heritage sites such as Izumo-taisha, the oldest Shinto shrine in Japan and a popular spot for those praying for marriage. Blessed with incredible natural wonders and overlooking the Sea of Japan, Izumo is also home to Lake Shinji and the Hii River. The Izumo Plain is a productive agricultural area with many fishing ports nearby, resulting in incredible local cuisine.

Through this new initiative, LIPxLIP will conduct numerous PR activities as tourism ambassadors for the city, such as posting to social media and other websites.