Kyary Pamyu Pamyu is now starring in a series of promotional videos for Gastropolis Kobe, a project aiming to share the city’s incredible food culture with both domestic and international travelers. The project began on November 3, 2022.

In the new videos, Kyary experiences the wonders of Kobe beef as well as local sake and desserts while exploring the city’s best sightseeing spots.

The main video will be aired on a massive screen near Shibuya Station in Tokyo starting in mid-November, and will also be available to watch online.

To celebrate the campaign, four popular restaurants in Tokyo will participate in the Gastropolis Kobe Fair, inviting guests to enjoy cuisine from the capital of Hyogo Prefecture.

Interview with Kyary Pamyu Pamyu

Q: After filming, what was your impression of Kobe?
A:  “I took pictures in all kinds of places, but honestly, they were all so close to each other. It was easy to get around and see everything–it only took between 15 and 20 minutes to get somewhere, and shooting went smoothly, so I was really able to enjoy every second!”

Q: What’s your overall impression of Kobe’s cuisine?
A: “There was so much amazing food. Everything was delicious and I ate and drink so much…because of how much drinking was involved in this shoot, I felt like food and alcohol were really connected in Kobe. Even between takes, the staff would ask if I wanted to try something or have another drink. I was so moved by the warmth and kindness of the people I met. This trip was filled with love and hospitality.”

Q: You traveled around Kobe, right? What was your favorite place?
A: “I love fashion and history, and Kobe had so many incredible historical buildings. I wanted to have tea at a place like that, and the view at night was unbelievable. I thought it was a great date spot or even a place you could spend time with your family and friends. I loved watching the big boats in the harbor.”

Q: There are only two months left in 2022. Is there anything you still want to do?
A: “I’ve been on my Japan tour since January, so I’d finally like to relax a little bit. Maybe eat some good food and go to a hot spring.

Q: Do you have a message for the readers?
A: “The two days of shooting in Kobe were incredible. The weather was perfect, the food was delicious, and the drinks were divine. I’d love to return on my own trip! I hope everyone enjoys the videos!”