The #LOOK LOCAL JP project was started as a joint venture by ASOBISYSTEM President Yusuke Nakagawa (member of the Cool Japan Initiative and CCO of Metatokyo) and Jungo Kanayama, the Representative Director of the Shibuya City Tourism Association and TNZQ, as well as the General Producer of Future Design Shibuya. The two decided to launch the project after realizing that the more people know about Japan’s region, the more interesting the country becomes.

Sometimes unbeknownst to them, those who live in specific regions around Japan have the resources and potential to shine the spotlight on their town, city, or prefecture. Each area of the country has its own natural beauty, customs, local cuisine, festivals, historic sites, cultural heritage, architecture, traditional crafts, parks, and history to explore. The #LOOK LOCAL JP website highlights the urban areas and tourism strategies of various regions, and by sharing this information and collaborating with one another, organizations can learn to make their regions more attractive as tourist destinations to both domestic and international travelers.

In June 2022, the #LOOK LOCAL JP website (https://looklocal.jp) was opened, providing an open forum for local communities to share their current projects. For the next step in the project’s evolution, the #LOOK LOCAL SUMMIT 2022 conference will be livestreamed!

■「#LOOK LOCAL SUMMIT 2022」

The #LOOK LOCAL SUMMIT 2022 conference will bring organizations involved in #LOOK LOCAL JP together to hold talks on a number of topics from the importance of collaboration among tourism associations to human resource development. The event can be watched for free on the official SIW 2022 distribution channel. Along with ASOBISYSTEM president and #LOOK LOCAL JP founder Yusuke Nakagawa, LDH Japan Creative Director VERBAL, INCS TOENTER Director Yu Tamura, and TWIN PLANET’s Kenji Yajima will appear as guests.