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City-Wide ‘Tokyo Kawaii Summer Tour 2026,’ Announced to Liven up the Capital This Summer

2026.06.25

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ASOBISYSTEM has officially kicked off‘Tokyo KAWAII Summer Tour 2026,’ an urban exploration-style KAWAII project set in Harajuku, Shibuya, and Odaiba.

Inspired by the theme of ‘Discover a New Kind of KAWAII,’ this project will feature live performances, exhibitions, shopping, hands-on activities, and nighttime events in the Harajuku, Shibuya, and Odaiba areas. This is a summer-only urban festival during which participants can discover something new and KAWAII every time they explore the city.

The first installment is an immersive exhibition titled ‘FRUITS ZIPPER 4th Anniversary Super☆Observation Exhibition,’ which traces the four-year journey of FRUITS ZIPPER—who successfully held their first Tokyo Dome concert this past February and are currently on an arena tour commemorating the milestone—and will be held at Laforet Museum Harajuku starting August 6, 2026. There will be eight events in total.

Tokyo KAWAII Summer Tour 2026
Event Period: August 6 – September 13, 2026 *Varies by event
Sponsor: ASOBISYSTEM
In cooperation with: Airbnb
Special Site: https://asobisystem.com/natsuasobi/

■FRUITS ZIPPER 4th Anniversary Super☆Observation Exhibition
Dates: August 6 – August 18, 2026
Venue: Laforet Museum Harajuku (Laforet Harajuku 6F, 1 Chome-11-6 Jingumae, Shibuya, Tokyo)
Sponsor: ASOBISYSTEM
In collaboration with: Laforet Harajuku
Planning/Production: KIRINZI inc.
More details here: https://fruitszipper.asobisystem.com/news/detail/82229

■ASOBISYSTEM 19th Anniversary ASOBIEXPO 2026
Date: August 18, 2026
14:00 Free Area Opens
16:00 Main Arena (Admission Fee Required) Doors Open
17:30 Main Arena (Admission Required) Show Starts
Venue: TOYOTA ARENA TOKYO (1-chome-3-1 Aomi, Koto-ku, Tokyo)
Sponsor: ASOBISYSTEM
Official Site: https://asobiexpo.com/

■KAWAII FRIENDS PUKA PUKA PARK

Dates: August 13 – August 25, 2026
Venue: Shibuya Sakura Stage (3-chome-1-1 Sakuragaokacho, Shibuya, Tokyo)
Sponsor: ASOBISYSTEM
In collaboration with: Tokyu Land Corporation
Planning/Production: KIRINZI inc.
Official Site: TBA

■KAWAII Night Market
Dates: August 20 – August 30, 2026
Venue: Tokyu Plaza Harajuku ‘Harakado’ (Ym Square Harajuku 6-chome-31-21 Jingumae, Shibuya, Tokyo)
Sponsor: ASOBI JTB
Joint Sponsor: ASOBISYSTEM
In collaboration with: Tokyu Land
Planning/Production: KIRINZI inc.
Official Site: TBA

■KAWAII MONSTER LAND – HARAJUKU –

Venue: Takeshita-dori Square, B1 (1-chome-16-4 Jingumae, Shibuya, Tokyo)
Hours: 10:00-21:40
Official Site: https://contents.gendagigo.jp/kawaii-monster-land/
*Event details will be announced at a later date.

■KAWAII LAB. STORE

Dates: August 6 – September 4, 2026
Hours: 11:00-18:00
Venue: KAWAII LAB.STORE (ERINDALE Jingumae 1F, 1-19-19 Jingumae, Shibuya-ku, Tokyo)
Planning/Production: KIRINZI inc.

■Akaku Exhibition
Dates: September 1 – September 13, 2026
Hours: TBD
Venue: A.F Gallery (3-21-8 Jingumae, Shibuya-ku, Tokyo)
Sponsor: ASOBISYSTEM
In collaboration with: CLIP STUDIO PAINT

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