Matomage has adopted the new brand message “As I am, I can keep pushing forward,” to express the importance of liking yourself and to encourage people to be satisfied with themselves rather than comparing themselves with others. Nagomi was chosen to symbolize “the courage to move forward while being true to yourself.” 

The art direction and design of the key visual were handled by our creative studio, yenter, while our ASOBIGUILD was in charge of the production process. The visual expresses the joy a person feels when they’re finally confident with themselves and features the hatching of a butterfly. 

*AE: Digital Garage

<Comment from Nagomi>
“I’m Nagomi, and I was recently selected to be the brand muse for Matomage.
I’m very honored to have been chosen as a muse, as I have been a regular user of the Matomage brand.
The theme is “As I am, I can keep pushing forward.”
I use Matomage when I have a hard time deciding on a hairstyle!
I hope everyone can use Matomage products to become cuter and to find the courage to push yourself!”

2025.3.18
The brand movie featuring Nagomi has been released.

Matomage Brand Site
https://www.utena.co.jp/matomage/