At the ‘CREATEs presents TGC KITAKYUSHU 2024 by TOKYO GIRLS COLLECTION’ event held on October 12 in Kitakyushu, Fukuoka Prefecture, ASOBISYSTEM, along with W TOKYO, announced the TCG KAWAII LAB. AUDITION 2024, a project to discover and nurture new talent. The audition will be held in the Kyushu area and applications are now being accepted.

The project is a collaboration between the culture production company ASOBISYSTEM, known for its world-renowned artists, talents, and creators, like Kyary Pamyu Pamyu, Atarashii Gakko!, and FRUITS ZIPPER, and W TOKYO, the organizer and producer of Tokyo Girls Collection, the largest fashion festival in Japan held since 2005 with the tagline “Bringing Japanese girls culture to the world.” The goal is to discover the next generation of culture creators in the Kyushu area and nurture idols who can revitalize the region and share Japanese culture with the world.

Additionally, Fukuoka native and FRUITS ZIPPER member Amane Tsukiashi has been appointed as an ambassador for the project and will work to help make the project a success.

FRUITS ZIPPER from KAWAII LAB.

[Comments from Company Representatives]
ASOBISYSTEM
Representative Director Yusuke Nakagawa
“ASOBISYSTEM has continued its efforts to promote Japanese pop culture to the world. We are very pleased to be working with W TOKYO to discover new talent from the fascinating region of Kyushu, with the hopes that they will go on to become international stars.
Through these auditions, we hope to discover the next generation of stars from the Kyushu area, and also to develop human connections that will not only enliven the area, but also Japan as a whole. We also hope to find talents who can remain active in both Asia and the rest of the world. We sincerely hope that those interested will apply and join us in this challenge to change the future. Let’s achieve our dreams together!”

W TOKYO
Representative Director Noriyoshi Murakami
“The TGC Regional Development Project started in Kitakyushu in 2015, and since then, we’ve held more and more events to further promote Kyushu, like TCG Kitakyushu and TCG Kumamoto. We’re so happy to be working with ASOBISYSTEM, which has produced countless artists that have gained huge followings around the world.
Tokyo Girls Collection, which will celebrate its 20th anniversary next year in 2025, hopes to energize Kyushu and discover stars who can stand on the global stage. Everyone is welcome to apply!”