As part of Meiji’s ‘NEW OKASHI PROJECT’ campaign, FRUITS ZIPPER has been selected as Meiji Sweets Ambassadors. The new campaign began on August 1.

Japan has many annual events, with many giving people the opportunity to share communication centered on sweets. Giving sweets to someone you care about or making sweets by hand is large part of Japanese culture. The NEW OKASHI PROJECT was started as a way to make happy occasions more special and enjoyable than ever before by allowing people to create their own fun memories with sweets in their own unique way.

Previously, FRUITS ZIPPER was also chosen to serve as Valentine’s Day Ambassadors for Meiji. As Meiji Sweets Ambassadors, the girls will be celebrating Halloween, Christmas, and other special occasions with sweet treats.

As a first step, inbound measures for foreign visitors to Japan have been decided. As Meiji Sweets Ambassadors, FRUITS ZIPPER will star in videos and imagery that convey the charm of fun of confectionaries. These pieces of media will be placed in areas and shops frequented by foreign tourists, helping to further the group’s aim of sharing ‘Delicious, Fun, and KAWAII’ with the world.