ASOBISYSTEM has officially entered into a capital and business alliance with N.D. Promotion Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Seiya Sato). As part of this partnership, ASOBISYSTEM will participate in a third-party allocation of shares conducted by N.D. Promotion.

In addition, as part of this investment, ASOBISYSTEM’s Representative Director, Yusuke Nakagawa, will assume the position of outside director at N.D. Promotion, and N.D. Promotion will transition to a joint management structure led by ContentAge, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Sosuke Noda) Group and ASOBISYSTEM.

This initiative is based on the capital and business alliance formed between ContentAge and Asobi System announced in March 2026, and it expands the collaboration between the two companies into the talent management sector. Through this partnership, N.D. Promotion will become a consolidated subsidiary of ContentAge and an equity-method affiliate of ASOBISYSTEM.

Moving forward, ASOBISYSTEM, ContentAge, and N.D. Promotion will continue to combine their respective strengths and networks to discover the next generation of talent and create opportunities for them to shine.

■Formation Background

Both companies have collaborated in various areas over the years. Risa Furusawa, signed to N.D. Promotion, participated in the auditions for the KAWAII LAB idol project organized by ASOBISYSTEM and made her debut as a member of the eight-member idol group CUTIE STREET. While still signed to N.D. Promotion, she is currently active as a musical artist under ASOBISYSTEM.

In addition, ASOBISYSTEM has formed a capital and business alliance with ContentAge, the parent company of N.D. Promotion, and both have been deepening the collaboration through various initiatives, including advertising.

Building on the relationship of trust the pair has fostered through many years of collaboration, a joint venture in talent management combining the strengths of both companies has officially been launched.

■Key Initiatives

①Acting Division: Increasing Media Exposure
ASOBISYSTEM represents actors active in films, stage productions, and TV dramas, and while the number of talents working as actors—including those who are also active as idols—is on the rise, N.D. Promotion is also discovering and developing new talent to strengthen its acting division. Through this partnership, the two companies will share the networks and management expertise they have cultivated over the years and work together to further strengthen their acting divisions.
Furthermore, by leveraging the media networks and relationships that ASOBISYSTEM has cultivated, the pair will create opportunities for talents to appear on a wide range of media platforms, including television, thereby expanding the scope of their activities.

②Recruiting and Developing New Talent from Gen Alpha and Gen Z
N.D. Promotion specializes in discovering and nurturing the next generation of talent, with a focus on Gen Alpha and Gen Z. Through this new partnership, the pair will leverage the talent scouting capabilities that N.D. Promotion has cultivated as a shared foundation for both companies, further strengthening their ability to discover and develop the next generation of talent.

③Expanding Opportunities for Our Talents
For all our talent, including entertainers, creators, and influencers, we will share both companies’ sales networks and production capabilities to provide increased opportunities for them to take on new challenges across television, magazines, online media, web content, events, and other platforms, thereby enabling them to grow and thrive and strengthening our agency’s capabilities.

④Joint Operation of a Filming/Streaming Studio
The two companies will jointly manage the photography studio currently operated by N.D. Promotion in Harajuku under the concept of “Expanding Talent.” Set against the backdrop of Harajuku, a major hub of pop culture, this will become a place to create fresh content.

■Director Comments

Yusuke Nakagawa, Representative Director, ASOBISYSTEM
“N.D. Promotion, with whom we’ve had a long-standing relationship even before our company was founded, brings deep insight into youth culture and a knack for discovering talent, while we contribute the experience and network we’ve managed to cultivate. I look forward to what we can create as we leverage both companies’ strengths. We will continue to work together to expand the potential of each and every talent and create more opportunities for them to take on new challenges.”

N.D. Promotion Co., Ltd. President and CEO Seiya Sato
“N.D. Promotion has long been dedicated to discovering talent through social media and expanding talent’s potential in various fields. Through this partnership, we will combine the culture and influence that ASOBISYSTEM has built with our own strengths to create an environment where a wider variety of talents can thrive than ever before, and together we will nurture talents who will be beloved for years to come.”