ASOBISYSTEM, which aims to accelerate the global expansion of Japanese pop culture (J-POP), is pleased to announce a new strategic partnership with blackx (Headquarters: Singapore, CEO: Chee Meng Tan), an investment firm specializing in Asian music content. 

Together, the partnership will promote the development of intellectual property (IP), expand new opportunities and promotional venues for artists, and strengthen engagement with fans around the world.

blackx is a music-focused investment firm that partners with Asian creators to manage, develop, and monetize music assets through acquisitions, collaborations, and strategic partnerships. The company applies a comprehensive approach to intellectual property management, development, and distribution to help maximize the value of not only music, but also related content, from well-known hit makers with iconic catalogs to up-and-coming artists.

Today, with the growing demand for diverse music and entertainment through digital platforms and streaming services, J-POP is expanding its influence and Japanese artists are now entering the global market in unprecedented ways.

This new partnership aims to support the artists’ success in the global marketplace and build deeper connections with fans. In addition, ASOBISYSTEM and blackx will strive for leadership in the Japanese entertainment industry by promoting J-POP to new audiences through the creation of innovative IP, including cross-industry collaborations that transcend traditional music boundaries.

■Comment from blackx CEO Tan Chee Meng
“This partnership supports our vision of increasing understanding and appreciation of Asian culture. By creating opportunities for culture and creativity to merge, we aim to foster deep emotional bonds between artists and fans that transcend national borders. Working with ASOBISYSTEM to expand the influence of Japan’s top talent globally will be a step toward realizing this vision.”

■Comment from blackx Japan Business Manager Yuki Shirasuka
“Today, we are witnessing unprecedented global momentum for J-POP, with a new generation of Japanese music making its way onto the world stage. We are delighted to be partnering with ASOBISYSTEM, a company that has been at the forefront of J-POP innovation and has shown unparalleled creativity and cultural influence. We share a common vision of spreading Japanese culture throughout the world. With blackx’s extensive resources and experience, we hope to help ASOBISYSTEM push new boundaries and further spread Japanese pop culture throughout the world.”

■Comment from ASOBISYSTEM CEO Yusuke Nakagawa
“Our focus is on nurturing the diverse talents of our artists and promoting their appeal to a wide audience. We are very pleased to be working together to further expand our artist’s potential by utilizing the expertise and support of blackx. We believe that by combining the strengths of both companies in the entertainment, technology, and creative fields, we can open up new possibilities for J-POP and set a new standard for the intersection of music, culture, and creativity across industries and markets.”

<About blackx>
blackx is a music-focused investment firm that partners with creators in Asia to manage, develop, and monetize music assets through acquisitions, collaborations, and strategic partnerships. The company employs a comprehensive approach to intellectual property management, development, and distribution, helping to maximize the value of not only music but also related content, from well-known hit makers with iconic catalogs to up-and-coming artists.

Led by a team of highly regarded Asian music industry veterans, blackx has a deep understanding of the ever-changing music industry landscape and is focused on fostering further understanding and interest in Asian music and culture by leveraging technology to connect Asia’s diverse musical heritage with a global audience.

Official Site: https://blackx.asia/