ASOBISYSTEM and Midas Capital Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Hideki Yoshimura; hereinafter “Midas Capital”) have jointly established a new company, ASOBIDAS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Mitsunori Tamura; hereinafter “ASOBIDAS”). The new company will support businesses in the fan-based activities market, as well as maximize operator revenue and enable AI Transformation (AX). Additionally, in connection with this new venture, we have also received investment from GENDA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Kataoka; hereinafter “GENDA”).

ASOBIDAS is an AX Company for fan activities that combines ASOBISYSTEM’s creativity and on-site capabilities cultivated in the entertainment industry with Midas Capital’s technology, management expertise, and propulsive power of M&A. It was established to contribute to the further development and globalization of the fan activity market as a whole by building a platform that properly converts the “passion” of fans into “value.”

◼️Establishment Background: Eliminating the “Invisible Opportunity Loss” in the Fan Business

While Japanese entertainment holds global potential, the services used by fans and operators are often fragmented, creating “invisible missed opportunities” as a key challenge to overcome. The reality is that due to insufficient integration of tools and data, we are failing to fully convert fans’ passion into revenue and subsequent experiences.

ASOBIDAS was established to solve this challenge by striving for “revenue maximization and to become a DX support partner for fan-based business activities.” We are advancing AX, which goes beyond the digital transformation (DX) of field operations to turn accumulated data into something more valuable through the power of AI. We aim to maximize revenue and improve the user experience by seamlessly connecting fans and businesses, eliminating these missed opportunities.

◼️The Three Core Competencies of ASOBIDAS

1. Providing Enhanced Fan Experiences and Maximizing Revenue through the ‘Oshikatsu AX Platform’
We aim to build a fan engagement platform that seamlessly integrates entertainment sensibilities with advanced engineering expertise in product development, enabling powerful customer experiences through the use of AI.
Covering everything from pop culture to sports and traditional culture, we hope to develop diverse fan content, including fan clubs and e-commerce utilization. Additionally, we will leverage AI to deliver deeply personalized experiences optimized for each individual fan. By capturing every moment of fan enthusiasm, we will enhance satisfaction while simultaneously maximizing LTV (Lifetime Customer Value).

2. Comprehensive Support Through the Integration of ‘Field Capabilities’ and ‘Technology’
ASOBIDAS combines ASOBISYSTEM’s cultivated “on-site expertise” with Midas Capital’s “technical capabilities.” By enabling development teams to more deeply understand field operations, we will revolutionize the cumbersome tasks and administrative work that previously required manual handling. This dramatically reduces operational workload, eliminating dependency on specific individuals and resolving the problem of overwork. We support the creation of sustainable environments in which people can focus on valuable work that only humans can do.

3. Using M&A Strategy to Fuel ‘Continuous Discontinuous Growth’
ASOBIDAS will comprehensively address the diversifying needs of fan activities by not only developing in-house solutions but also pursuing partnerships and M&A with top players in each field. By merging at the capital level with companies possessing superior technology and customer bases, we will maximize the value we provide as a platform.

◼️Early Examples and Areas of Future Development

We are already advancing implementation and collaboration in many different fields, providing multifaceted support that leverages ASOBIDAS’ strengths.

<Traditional Culture Category: Grand Sumo – Isegahama Stable>
As a DX case study in the traditional culture sector, we have begun support for the Isegahama stable of the Grand Sumo Association. We will combine traditional sumo culture with digital technology to support the operation of supporters’ associations, enhance fan services through data utilization, and reach new fan demographics.

<Entertainment Sector: Support for Artists Represented by ASOBISYSTEM>
We have begun providing support to artists affiliated with ASOBISYSTEM. By effectively utilizing ASOBIDAS’ fan engagement platform, including online fan events and online lotteries, we are strengthening engagement with fans and maximizing sales.

<Areas to Expand in the Future>
Going forward, we will use these achievements as model cases to accelerate the introduction of the platform into the following areas. Entertainment Sector: Idols, Artists, 2.5-Dimensional Stage Productions/Musicals, VTubers, etc.
Sports and Traditional Culture Sector: Grand Sumo, Sports Teams, Regional Revitalization, etc.

Isegahama Stable

ASOBISYSTEM Artist Image

◼️Comments from Company Representatives

Mitsunori Tamura, President and CEO of ASOBIDAS
“This initiative was created to contribute to the further development of fan culture by merging ASOBISYSTEM’s “creative and on-site capabilities,” honed at the forefront of entertainment, with Midas Capital’s “expertise in management, technology, and product development.” We aim to energize fan activities across various industries using our proprietary platform as our weapon, delivering Japanese culture to the world.”

Yusuke Nakagawa, ASOBISYSTEM President and CEO
“ASOBISYSTEM has continued to shape culture together with fans in the entertainment industry. ASOBIDAS is a new challenge born from combining our experience with Midas Capital’s technology and management expertise, aiming to broaden and sustainably develop fan activities. We will create a new and novel way to share the appeal of Japan’s diverse content and culture with a wider audience.”

Hideki Yoshimura, Midas Capital Representative Director
“I decided to pursue the founding of ASOBIDAS because it has allowed me to team up with the dynamic staff at ASOBISYSTEM. Midas Capital will leverage its strengths in recruiting outstanding talent, utilizing technology for business, and financial expertise to create something amazing. Through ASOBIDAS, we look forward to seeing Japanese entertainment content expand beyond Japan and reach overseas audiences.”

◼️Inquiries Regarding Implementation and Partnerships
At ASOBIDAS, we accept inquiries regarding product implementation and partnership opportunities. Companies interested in our services are welcome to contact us at the link below.

Website: https://asobidas.com/