CUTIE STREET has been appointed as the new ambassador for Mizuhashi Houjudo Pharmaceutical’s eyelash serum ‘EMAKED.’
A web commercial featuring CUTIE STREET’s song daylight has been released on YouTube. The story depicts the girl’s “growing cuteness” as they overcome their individual struggles and gradually gain confidence through their eyelashes.
Additionally, in-store visuals have begun appearing at drugstores and variety stores nationwide (participating locations only), and a giveaway campaign offering special prizes available through a lottery has also started.
#WithCUTIESTREET! Eyelash Care Campaign
Purchase Period: August 20 – October 31, 2025
Application Period: August 20 – November 3, 2025
Eligibility Criteria
・In-store Purchase: Customers who purchase EMAKED 2ml (¥6,600, tax included)
・Online Purchase: Customers who have a subscription to EMAKED 2ml
How to Enter
・In-store Purchase: Upload your receipt to the designated website
・Online Purchase: Take a photo of the receipt at delivery and upload it to the designated website
Bonus Content
・Digital Wallpaper: All applicants
・Ema-style Eyelash Care Prayer Keychain: Limited to 2,000 applicants by lottery
Participating Stores
Don Quijote / Matsumoto Kiyoshi / LOFT / PLAZA / Welcia / Tsuruha Drug / Cocokarafine / Special online store / Drugstores and variety stores nationwide
Campaign Website
https://shop2.484364.com/ad.php?ad=QS202508PR
TAGS
RELATED POSTS
-
CUTIE STREET Releases 11th Single ‘More Berry Summer’
2025.08.15
-
CUTIE STREET Releases New Song ‘We Can’t Stop Suddenly!’
2025.05.08
-
CUTIE STREET to Release Second Single CD
2025.04.01
-
CUTIE STREET Releases New Song ‘Haru Flake’
2025.03.26
-
CUTIE STREET to Hold First National Tour With 15 Shows in 12 Cities
2025.03.24
-
CUTIE STREET Releases New Song ‘Love Train’
2025.02.26