KAWAII MONSTER LAND to Open on Takeshita-dori in Harajuku in Winter 2025

BRAND COMPANY

2025.08.18

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GENDA GiGO Entertainment and ASOBISYSTEM are joining forces to open the new entertainment facility, KAWAII MONSTER LAND, in Winter 2025. We are pleased to share the location, brand logo, and Monster Girl recruitment information, along with official SNS accounts for the establishment ahead of its opening date.

The legendary KAWAII MONSTER CAFE, which attracted fans from around the world to Harajuku starting in 2015, was produced by the beloved artist Sebastian Masuda. Based on the concept of “a new TOKYO that no one has ever seen = MONSTER,” it embodied Japan’s capital, a city that swallows fashion and culture from all over the world and creates something new. Unfortunately, KAWAII MONSTER CAFE, whose colorful and photogenic space and experience attracted more than 700,000 visitors from Japan and abroad and became a hot topic on social media, regrettably closed in 2021. However, a new facility that will inherit its brand identity will finally be opened in 2025.

The story of KAWAII MONSTER LAND is a unique one, explaining that there used to be a huge amusement park beneath Harajuku, with part of it being excavated to become the new attraction. Dubbed a “KAWAII amusement park,” the locale will be the most colorful experience in Tokyo, providing an incredibly photogenic indoor space. The opening date is scheduled for Winter 2025. As a new landmark that will share the many charms of Tokyo with the world and a new Harajuku landmark to attract both inbound tourists and domestic travelers alike, we hope everyone will enjoy this unique locale.

■About KAWAII MONSTER LAND

KAWAII MONSTER LAND is a “KAWAII amusement park” brand and a playground for monsters produced by artist Sebastian Masuda. The colorful locale on Takeshita-dori Avenue in Harajuku will feature a series of sweet-shaped monster rides, photogenic food and games, and live monster girl shows.

<Facility Overview>
Name: KAWAII MONSTER LAND -HARAJUKU-
Address: Takeshita Street Square B1F, 1 Chome-16-4 Jingumae, Shibuya, Tokyo
Access: 2 min. Walk from the Takeshita Exit at Harajuku Station (JR Yamanote Line)
Hours: 10:00~21:00 (Tentative)
Area: Approximately 4,337 sq. ft
URL: https://contents.gendagigo.jp/kawaii-monster-land/

■Monster Girl Recruitment

KAWAII MONSTER LAND, a “KAWAII amusement park” opening on Takeshita-dori in Harajuku, is looking for iconic “MONSTER GIRLS” who will invite guests into the locale’s magical world.

Applicants: Must be 20+ and passionate about KAWAII culture
How to Apply: Via the form on the official website
Application Period: August 18, 2025 ~ September 15, 2025 (Tentative)
More details https://contents.gendagigo.jp/kawaii-monster-land/

■Social Media Accounts

Visit the KAWAII MONSTER LAND social media accounts for the latest information.

X: https://x.com/KML__official
Instagram: https://www.instagram.com/kawaiimonsterland
TikTok: https://www.tiktok.com/@kawaiimonsterland

＜About KAWAII MONSTER CAFE＞
Opened by art director Sebastian Masuda in Harajuku in 2015, KAWAII MONSTER CAFE was an entertainment restaurant where guests could taste the cutest food in the most adorable space in the city. The location offered one-of-a-kind content with a concept that allowed visitors to experience Harajuku’s KAWAII culture in many different ways. More than 150,000 people visited the shop each year, drawing many domestic and international guests of all ages and genders. Although the restaurant regrettably closed in January 2021, it has expanded its activities by utilizing its unique IP to embody and deliver Harajuku KAWAII pop culture to the local community through collaborations with companies, music festivals appearances, and special events.

<Sebastian Masuda Profile>
Born in 1970, Masuda currently resides in New York City. After becoming involved in theater and contemporary art in the early 1990s, he opened the popular accessory shop 6%DOKIDOKI in Harajuku in 1995 as a place for free expression. His consistently unique and vivid sense of color has seen him create works that transcend the boundaries between art, fashion, and
entertainment. Masuda created the art used in the music video for Kyary
Pamyu Pamyu’s PONPONPON, produced the KAWAII MONSTER CAFE, and has been involved in countless projects to share Kawaii culture with the world. In 2017, he was named a Cultural Envoy for the Agency of Cultural Affairs, while in 2018, he became a visiting professor at New York University. In 2019, Masuda was named one of the top 100 Most Respected Japanese in the World by Newsweek.
URL: https://sebastianmasuda.com/

＜Related Event＞

KAWAII MONSTER CAFE’s 10th anniversary party will be held on August 28!
Established in 2015, the location attracted “KAWAII” fans from around the world, and a special anniversary party will be held on August 28 to celebrate its 10th anniversary. At the event, guests can experience the world of KAWAII MONSTER LAND, a “KAWAII amusement park” scheduled to open this winter, with the Monster Girls serving up limited-edition drinks. Come enjoy a one-of-a-kind, colorful evening of celebration!

Details: https://experiences.travel.rakuten.co.jp/experiences/25588