We are pleased to announce that we have signed an agent contract with KizunaAI. The VTuber aims to further accelerate her activities as a musical artist both domestically and internationally.

Agent Contract Context
KizunaAI resumed her activities on February 26, 2025, three years after announcing an indefinite hiatus in 2022. Moving forward, she hopes to share “Neo J-pop” with fans around the world as a musical artist. 

ASOBISYSTEM promotes Japanese pop culture, including music, with listeners around the world. The company has been actively involved in marketing popular acts globally, such as Kyary Pamyu Pamyu and Atarashii Gakko!, who have held world tours and performed at Coachella, one of the world’s largest music festivals.

KizunaAI and ASOBISYSTEM have entered into an agency contract with the belief that this partnership will enable KizunaAI to further spread her wings as an internationally recognized artist. 

Division of Roles Between Both Companies
The KizunaAI production team will continue to produce content and creative work for KizunaAI, while ASOBISYSTEM will act as the main advertising and sales contact for the agency.

Comments from Team Members

KizunaAI
“I’m pleased to announce that I’ve signed an agent contract with ASOBISYSTEM, which will support my activities as a musical artist!
I want to connect with more people around the world and more deeply through music. With the help of ASOBISYSTEM, which shares my thoughts, I will be steadily increasing my activities in the future!
Thank you so much for your continued support!”

KizunaAI Production Team
“We are pleased to be working with ASOBISYSTEM regarding the sales and advertising aspects of KizunaAI’s activities.
We believe that with the help of ASOBISYSTEM, which has fascinated the world with content originating in Japan, we will be able to share KizunaAI’s activities not only in Japan but also with the rest of the world.
We’ll continue to support KizunaAI’s activities in terms of content, including music and music videos.
Thank you for continuing to support KizunaAI.”

ASOBISYSTEM President Yusuke Nakagawa
“KizunaAI worked with Yasutaka Nakata on a cover track released in 2019, and when the Vtuber also did a cover of one of Kyary Pamyu Pamyu’s songs, seeing the three of them perform on stage at a music festival left a big impression on me. KizunaAI, who pioneered VTuber culture, appeals to many fans both in Japan and around the world. We will do our utmost to support KizunaAI to further establish her presence as one of Japan’s leading artists, and we are confident that she will be able to create a new J-Pop movement together with our artists who will challenge the world.”