On January 9, SUSHIDELIC NY, a sushi restaurant in New York City known for its immersive dining experience combining colorful art with its menu offerings, held a special collaboration event with Suntory’s Japanese whiskey and spirits brand, House of Suntory. 

SUSHIDELIC opened in June 2023 in the SoHo district of New York City as a one-of-a-kind sushi restaurant created with a unique perspective under the creative direction of Sebastian Masuda, an artist who creates works with a unique sense of color and is known by many as the ‘King of KAWAII.’
The collaboration with House of Suntory featured three types of spirits made using techniques and materials cultivated in Japan. First, TOKI, a Japanese whiskey blending Hakushu, Yamazaki, and Chita; HAKU, a Japanese craft vodka made from 100% domestic rice; and original cocktails made with ROKU, a Japanese craft gin using six unique ingredients harvested during the country’s four seasons. The pairing course featured SUSHIDELIC’s sushi and other creative Japanese dishes.

The “Pure Imagination” course offered for the event started with a gorgeous pairing of macaroon sliders that looked like hamburgers and “ROKU” Sonic made with cherry blossoms and gold dust, a perfect match for the appetizer both visually and in flavor. Traditional Japanese dishes such as sashimi and kushiage were served alongside the traditional Suntory highball made with TOKI. Guests were also able to enjoy the fragrance of grapefruit and toasted coconut found within their glass. The main sushi course was paired with a HAKU highball, made from the same rice as the rice found on the customer’s plates, alongside pickled ginger.
Through the cocktails crafted by Suntory Global Spirits mixologists, the presentation of the cocktails at the table, and the special interactions with the chefs, guests had the opportunity to discover new ways to enjoy Japanese food and sake culture.

SUSHIDELIC will continue to plan collaborations with companies and brands across varied industries from Japan to promote the appeal of Japanese food and sake culture to a global audience.