The fashion campaign ‘CUTEST me ever,’ a collaboration between Sapporo PARCO and Hokkaido-native Haruka Sakuraba, will begin on September 6.

As the title implies, the theme of the collab is ‘CUTEST me ever,’ with guests invited to discover new fashion and accessories that will make them feel confident and cute this fall. During the campaign period, life-sized panels of Sakuraba in new outfits from three brands available at Sapporo PARCO will be on display, and raffles will be held at participating stores on-site. Three unique announcements made in the building will also be made by Sakuraba herself.