ATARASHII GAKKO! Chosen as Characters for New Kagome Ad Campaign


The vocal-dance unit ATARASHII GAKKO! has been selected to serve as characters for Kagome’s new ‘Bukkake Tomato Garlic & Tomato’ and Kagome Tomato Ketchup products set to be released on February 27. The new commercial began airing today on television and online.

The members of ATARASHII GAKKO!, who stick out with their individuality and sense of freedom, will propose new ways to use tomato seasonings that stand out from the norm.

SUZUKA and MIZYU took to YouTube as members of the ‘Yaki Ketchup Party’ in a political broadcast-style video in which the pair speaks about a dish they’d like to cook using ketchup as the main ingredient.

Additionally, new merch featuring Kagome and ATARASHII GAKKO! is now available in a new campaign.

<Comment from ATARASHII GAKKO!>
“Hello everyone! We’ve been appointed as advertising characters for Kagome’s tomato seasonings! We’re ATARASHII GAKKO! We’d like to share new ways of using tomato seasonings that are a little out of the box with everyone in Japan. Thanks for supporting us!”

<CM Information>
‘We’ll Stand Out’ ver. / ‘Awakening’ ver.
On air: February 27, 2024
TV CM Area: All of Japan
Music: Tokyo Calling – ATARASHII GAKKO!

■X Submission Campaign (Round 1) Information
Grilled Ketchup Bowl Showdown! Which do you prefer?
Running: February 27 ~ March 31, 2024
Prize: Kagome x ATARASHII GAKKO! Original Rice Bowl (30 winners)
Official Site:

■In-Store Campaign Information
Those purchasing Kagome Tomato Ketchup (500g) will receive a Ketchup Sponge featuring adorable illustrations of ATARASHII GAKKO!
Target Product: Kagome Tomato Ketchup (500g)

*One of four designs will be featured.
*Available only while supplies last.
*The participating shops and times of the giveaway will not be disclosed.

Kagome x ATARASHII GAKKO! Official Site