Suntory is continuing to bolster its Craft Boss coffee series with its newest release, the Craft Boss Soy Latte. On September 17, a new TV commercial for the product featuring the members of ATARASHII GAKKO! began airing nationwide.

The commercial has two varieties: ‘Soy-ya from Craft Boss: On the Market’ and ‘Soy-ya from Craft Boss: Office.’ Both feature the high-energy members of ATARASHII GAKKO! bringing the newly-released Soy Latte to people working hard each day with a powerful call: “Soy-ya!”