Illustrator Natsumi Sato will open a pop-up shop at Tower Records Shibuya on May 10. The event is the first part of the CREATOR x TOWER RECORDS project, in which the location will collaborate with several creators from different genres.

The CREATOR × TOWER RECORDS project will focus heavily on artwork, something that is an integral part of music. Up-and-coming creators will be tasked with imagining the style and works of non-existent artists and will need to create artwork and develop collaborative goods based on this prompt.

Sato has drawn a four-member girl band called the Perorin Girls who will release a single titled UP&DOWN. The track’s message, aimed at young people, is to not give up, even as life is filled with peaks and valleys.

Visitors to the venue during the event period can enjoy special collaboration visuals, a message board, and a new video made for the event. Exclusive merchandise will also be on sale.

Event Venue: Tower Records Shibuya / 2F Event Space
Running: May 10 – May 21, 2023
Content: Collaboration visuals, exhibition of past illustrations, message board, special video

<Collaboration Merch>
Acrylic Keychain: ¥1,000
Tote bag: ¥1,980
Square Pin: ¥800
Long Sleeve T-Shirt (3 sizes): ¥5,900

<In-Store Purchase Bonus>
A CD jacket-sized card will be given to customers spending ¥3,000 or more on Natsumi Sato collaboration goods at the pop-up store. Please note that special offers cannot be placed on hold and are only available while supplies last.

<Merch Information>
Following in-store sales, collaboration products will be available online ( Products sold are subject to change depending on availability.

Official Site