FRUITS ZIPPER has become a smash hit in the idol world in 2022, with the group’s track Watashino Ichiban Kawaiitokoro pulling in over 500 million plays on TikTok. The girls held their second solo concert, Sekaiwa Kimikara Hajimaru, at Shibuya WWW X on November 11. Tickets quickly sold out after they went on sale following the group’s first solo concert at Ebisu LIQUIDROOM in September, which was also completely sold out.

FRUITS ZIPPER debuted in April, with members chosen from the KAWAII LAB. idol project launched by ASOBISYSTEM. Despite being less than a year old, the members managed to perform at almost all major summer idol festivals. They also performed at SUMMER SONIC 2022. Snagging tickets for the group’s performances is not easy, as both solo shows have completely sold out after minutes of tickets going on sale.

Many of FRUITS ZIPPER’s fans are women, though the recent concert’s ratio of men to women was about half. As the show was about to begin, fans in the audience began to hold up their penlights, each illuminated with one of the seven member’s colors.

The special effects for the show were unique to the event, and as the music began alongside a countdown, the members appeared, dancing in perfect sync and starting the performance off on a high note. Expectations for FRUITS ZIPPER are high, with fans always waiting for them to take things to the next level.

The excitement in the venue reached a fever pitch as the girls performed Kanpeki Shugide☆ and Kimino Akaruiiraiwo Oikakete, two songs that have become staples of their live performances.

During the MC portion, the members thanked the fans for coming out and showed just how excited they were to be on stage.

After the chat, FRUITS ZIPPER performed a ton of popular songs in succession, including We are Frontier, RADIO GALAXY, and Re→TRY&FLY. RADIO GALAXY featured a remix of the intro and dance portion, and the trio of tracks showed the cooler side of the group, which embodies the idea of NEW KAWAII.

The packed house was even more excited when the song Furefure Summer! began, and the audience suddenly became a sea of swirling towels and penlights.

During the next MC, the members announced a lottery, with the winners walking away with a Polaroid photo of all the members. Each girl showed a unique expression as they drew the numbers, and fans were easily entertained by their genuine emotion and close friendship with one another.

The following two tracks were, of course, Watashino Ichiban Kawaiitokoro, FRUITS ZIPPER’s signature song and a major 2022 hit, and skyfeelan, which shows a softer side of the members and pulls from Tweets they’ve made in the past.

As the song ended, a video began playing on the screen, announcing that the final show of the group’s first Tokyo/Nagoya/Osaka tour, FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER, would take place at LINE CUBE SHIBUYA on February 12. This will mark the largest venue ever for the group and the audience was instantly buzzing with excitement.

To wrap up the show, the members performed their new song Sekaiwa Kimikara Hajimaru, which was also the name of the concert itself. The song, which was first performed at the September concert, was released digitally on November 11. It was the perfect song to wrap up such an incredible show.

As fans relentlessly begged for an encore, the members returned to the stage to perform Watashino Ichiban Kawaiitokoro one more time.

During the MC in between, the members thanked the audience for their cheers and chatted about the tour scheduled for next year.

“I want to eat Yabaton in Nagoya,” Karen Matsumoto said.

When chatting about the final show to be held at LINE CUBE SHIBUYA, Luna Nakagawa said that it feels like “an absolutely mad event” for the group, but also expressed her enthusiasm and excitement for the show next year.

The concert ended with a performance of Sekaiwa Kimikara Hajimaru.

While the solo concert didn’t feature any incredible stunts or large-scale effects, the members and staff managed to create something indescribably impressive. Without flashy special effects, the girls put on a show that brought people together and made an impression on all in attendance.

FRUITS ZIPPER continues to grow at an incredible pace. Each live show gets bigger and bigger, and the media is taking notice. It’s exciting to think about what these girls will do next.

Text: Tsukasa Hasegawa
Photos: Yuuna Yoshimori