Amazon Music’s newest ad features SUZUKA, a member of the Atarashii Gakko! The commercial is part of the company’s new national campaign titled ‘Following is Cheering.’
The new campaign and TV ad was inspired by the power of music to connect fans and artists. The music scene was heavily impacted by the recent pandemic, and the way people communicate and connect is continuing to change and evolve. This campaign was launched to strengthen the valuable ties between fans and musical artists and to encourage the music scene to return to the days before the pandemic changed people’s lives forever.
The TV ad expresses the powerful bond between music lovers and creators by showing them both moving their lips to the lyrics. This impactful commercial shares a message sure to strike a chord with music fans around the country.
■Following is Cheering
Release Date: May 23, 2022
Broadcast Area: Nationwide
Types: 15-second version, 30-second version