Midnight Rhythm, the First Song From the Digital Talent Discovery Project ‘City Pop TOKYO,’ to Be Released on February 19
2025.02.05
The first song from the NFT project ‘City Pop TOKYO’ will be released on February 19. Midnight Rhythm will feature Akane, the winner of the digital talent audition, on vocals.
The City Pop TOKYO project aims to discover digital talents inspired by the characters depicted in the 1,984 unique NFTs that have been sold. The characters have been heavily promoted on social media, particularly on X, with those who own each singular NFT posting as these memorable characters. Akane, who was selected as one of the five finalists who performed well during the training period, will celebrate releasing her first song as a vocalist.
The music is based on city pop, the representative music genre of the 80s and 90s in Japan, from which the project’s name ‘City Pop TOKYO’ was derived. Since the project’s community includes many international users, catchy English phrases that can be easily sung by listeners from various countries appear during the chorus, even though the lyrics are in Japanese.
Ahead of the song’s release, a short version of the official music video is now available on YouTube, and a social networking campaign using the song is also planned.
<Release Information>
Midnight Rhythm – City Pop TOKYO feat. Akane
Streaming Date: February 19, 2025
Lyrics and Music: City Pop TOKYO
Vocalist: Akane
Official Music Video (Releasing February 19)
https://youtu.be/4a8xXj0NSYs
■Character Design
Illustrator: Natsumi Sato
https://asobisystem.com/talent/satonatsumi/
<SNS Campaign Information>
A social networking campaign will be held in conjunction with the release of the song. For more details, please check the announcement on the official website and official SNS accounts on February 19.
■MV Link Submission Campaign on X
Post the official music video link of the song Midnight Rhythm with the designated hashtag on X, and you’ll be entered in a drawing to win JPYC Prepaid worth ¥10,000 in total.
<Prizes for Winners>
1st Place: JPYC Prepaid worth ¥5,000 (1 winner)
2nd Place: JPYC Prepaid worth ¥3,000 (1 winner)
3rd Place: JPYC Prepaid worth ¥2,000 (1 winner)
■Video Submission Campaign
Participants who submit videos of themselves selecting and using Midnight Rhythm on the target platforms with the specified hashtag will be entered into a drawing to win a total of ¥40,000 worth of JPYC Prepaid and original goods. Application forms will be available at a later date.
Target Platforms: TikTok, Instagram
<Prizes for Winners>
1st Place: JPYC Prepaid worth ¥20,000 + City Pop TOKYO Goods (1 winner)
2nd Place: JPYC Prepaid worth ¥10,000 + City Pop TOKYO Goods (1 winner)
3rd Place: JPYC Prepaid worth ¥5,000 + City Pop TOKYO Goods (2 winners)
*JPYC Prepaid is a service that enables the use of JPYC, a digital currency linked to the value of the Japanese yen, in V-prices and giftee boxes. JPYC Prepaid can be redeemed for a variety of electronic gift certificates.
https://blog.jpyc.jp/jpyc-to-vprecafgift
■Campaign Participation Prize
All participants in the campaign will be able to download an original illustration drawn by Natsumi Sato featuring the five remaining finalist characters from the City Pop TOKYO audition.
<About City Pop TOKYO>
The City Pop TOKYO NFT project is jointly managed by ASOBISYSTEM, which manages artists and creators, and UPBOND, which develops Wallet and login infrastructure using blockchain technology.
Based on the motif of ‘City Pop,’ a music genre originating in Japan, 1,984 original characters clad in fashion and makeup representing each era, such as “GAL,” “SHOWA,” and “REIWA,” were released as NFTs and were used for training and an NFT-based talent auditions on X, titled METAVERSE’S GOT TALENT. The winning talents will join ASOBISYSTEM and work with community members to develop their talent.
Website: https://www.city-pop.tokyo/
Linktree: https://linktr.ee/citypoptokyo