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KAWAII LAB. Debuts New Idol Group SWEET STEADY

2024.01.23

The KAWAII LAB. idol project has announced a new group, SWEET STEADY. Previously, the project has been responsible for the formation of FRUITS ZIPPER, who won the Best New Artist award at the 2023 Japan Record Awards and whose song Watashino Ichiban Kawaiitokoro has pulled in 900 million views on TikTok, and CANDY TUNE, who filled Zepp Shinjuku to capacity just six months after their debut.

Eight members have been selected for the new group: Ayu Okuda, Yui Otoi, Natsuka Kurita, Rise Shiokawa, Mayumi Shiraishi, Nagisa Shoji, Mia Yanagawa, and Sakina Yamauchi. This will be the first KAWAII LAB. group in which all members have a history in the idol world—all eight girls have participated in various idol activities, including modeling, stage performances, and gravure shoots. Together, they have amassed over 1.8 million followers on social media even before their debut.

The group’s name, SWEET STEADY, is inspired by the hope that these sweet girls, like a bouquet of colorful flowers, will steadily grow step by step through their idol experiences. The group will be produced by Misa Kimura, general producer of KAWAII LAB.

Additionally, the group’s debut concert, KAWAII LAB. SESSION Vol.7 – SWEET STEADY, will be held at Ebisu’s The Garden Hall on March 4. All members of KAWAII LAB., including FRUITS ZIPPER, CANDY TUNE, and KAWAII LAB. MATES, are also scheduled to perform at the event.

 

[SWEET STEADY Member Profiles / Comments]

■ Ayu Okuda : Blue

“Hi there, I’m Ayu Okuda!
I’m happy to announce that I’ll be continuing my activities as part of SWEET STEADY. I never thought I’d be able to be an idol under KAWAII LAB. again, so I’m super excited to be debuting with a new group and am looking forward to meeting all the fans!
I hope we can all aim higher and make our dreams come true! I’ll give it my all! Thank you for your support!”

X: @ayu_ss0107
Instagram: @okudaayu
TikTok: @okudaayu

 

■Yui Otoi : Light Blue

“I’m Yui Otoi, also known as Oyui! I’m pleased to announce that I’m now a member of SWEET STEADY, a new KAWAII LAB. idol group. I’m so happy to be working with these kind girls that I love so much.
I already feel like this group will be a powerhouse since each member has their own personality, strengths, and abilities.
At the moment, we’re practicing a ton and growing a lot. We’re going to give it our all from the very start, so I hope you’ll stick with us from the beginning and not miss a single second!
I’m going to do my best to bring a lot of happiness to those who support me! Thank you so much!”

X: @yui_ss0109
Instagram: @otoi_yui_19
TikTok: @otoi_yui_19

 

■Natsuka Kurita : Pink

“I’m Natsuka Kurita from Kyoto!
I’m excited to announce that I’m now a member of the new KAWAII LAB. idol group SWEET STEADY.
It’s so thrilling to make my idol debut with KAWAII LAB., something I’ve wanted so badly! Each member has their own personality, and I believe that we’ve gathered together some of the strongest members who love each other very much. I would like to make big dreams come true with SWEET STEADY!
I’ll continue to be grateful and grow every day! Please look forward to the debut of SWEET STEADY and enjoy the happiness we bring!”

X: @natsuka_ss0719
Instagram: @n_wanwan3
TikTok: @n_wanwan3

 

■Rise Shiokawa : Purple

“I’m Rise Shiokawa!
I’m here to announce that I’ve been chosen as a member of SWEET STEADY, a new group from KAWAII LAB. I’m so happy and proud to work with some of the strongest and most incredible members, all of whom embody both kindness and power. Although we’re just starting, I’d like the eight of us to become incredible idols so that one day we can all bloom as a single flower.
I’d like to make my dream come true with all of you who support me, as well as with the other members and the staff! Thank you very much for your support.”

X: @rise_ss0731
Instagram: @rise_shio
TikTok: @rise_7

 

■Nagisa Shoji : Orange

“I’m Nagisa Shoji and I’m pleased to announce that I’ve been chosen to be a member of SWEET STEADY, a new group from KAWAII LAB.!
I’m so thrilled to make my debut with the strongest members in such a supportive environment!
It’s a miracle that eight such strong members have come together, and we’ve heard people say “It’s hard to believe that they haven’t even debuted yet!” We’ll do our best to make our dreams come true one by one, hand in hand, and to make our cheering fans happy!
We’d like to become a group that can add color to the idol world! Thanks for supporting us!”

X: @nagisa_ss1029
Instagram: @nagyuuu_official
TikTok: @nagyu_official

 

■Mayumi Shiraishi : Red

“My name is Mayumi Shiraishi!
I’m pleased to announce that I’m now a member of SWEET STEADY, a new idol group from KAWAII LAB.!
I’m very happy to be able to work hard as an idol alongside such cute and kind people as we aim to be the top performers in KAWAII LAB! I’m really looking forward to the days ahead when we can work together as SWEET STEADY! I think we have the eight strongest members out there, so I’d be thrilled if you can watch and support us as we grow!
Thanks for cheering for SWEET STEADY!!”

X: @mayumi_ss1227
Instagram: @mayumi.1227
TikTok: @shiraishi_mayumi

 

■Mia Yanagawa : Mint Green

“I’m Mia Yanagawa! I’m excited to announce that I’m now a member of the new KAWAII LAB. idol group SWEET STEADY. It’s a dream come true to work with some of my favorite people and some of the most skilled girls out there at my dream company!
With this happiness in mind, I’ll never forget my original intentions, I’ll always be grateful, and I’ll do my very best!
Alongside the other members, I’d like to make big dreams come true and repay those who have helped us by becoming successful!”

X: @mia_ss0211
Instagram: @miapichan_
TikTok: @mia_pyon_

 

■Sakina Yamauchi : Yellow

“My name is Sakina Yamauchi!
I’m happy to announce that I’ll be continuing my activities as part of SWEET STEADY!
I’m so excited to be able to work with these lovely members who I care for so much!
My goal is to spread as much happiness as I can while always remembering to be grateful for the incredible opportunity to become an idol in such a warm environment!
I hope to make many big dreams come true with SWEET STEADY and everyone who supports us! Thank you so much!”

X: @sakina_ss0229
Instagram: @sakina_yamauchi
TikTok: @sakina_yamauchi

<SWEET STEADY Profile>

SWEET STEADY is a new idol group created by KAWAII LAB., a project spearheaded by ASOBISYSTEM to introduce Japanese idol culture to the world. The producer of the group is model and celebrity Misa Kimura, the former leader of the idol group Musubizm and the general producer of KAWAII LAB. The group’s name, SWEET STEADY, is inspired by the hope that these sweet girls, like a bouquet of colorful flowers, will steadily grow step by step through their idol experiences.

X: @SWEET_STEADY
Instagram: @sweet_steady_
YouTube: @SWEET_STEADY
TikTok: @sweet_steady

<Debut Concert Information>
Title: KAWAII LAB. SESSION ~SWEET STEADY~
Venue: Ebisu’s The Garden Hall
Date: March 4, 2024
Time: Doors open 17:00 / Show starts 18:00
Admission: Priority Standing ¥7,000 / General Standing ¥3,000

[Tickets]
KAWAII LAB. FC Presale: Priority Standing / General Standing
January 23, 2024 at 18:00 ~ January 29, 2024 at 23:59
URL: https://kawaiilab.asobisystem.com/news/detail/21463

PG Preorder: General Standing only
January 23, 2024 at 18:00 ~ January 28, 2024 at 23:59
URL: https://w.pia.jp/t/kawaii-lab-vol07/

General Sales
February 3, 2024 at 10:00~
URL: https://w.pia.jp/t/kawaii-lab-vol07/

More details will be announced on KAWAII LAB. and SWEET STEADY’s official social media channels in the future.