A limited-edition gift box including a triple collaboration between Fujifilm’s ‘instax’ instant camera series, beauty magazine ar, and model NANAMI, has been released in limited quantities for the 2020 holiday season.

NANAMI and ar magazine teamed up to design the pouch and gift box. The lavish set includes two popular instant cameras–the instax mini LiPlay and the instax mini Link, both in limited colors. It also includes plenty of film, an original pouch, and popular items from Fujifilm’s color makeup series ASTALIFT flarosso.

By scanning an included QR code, customers can check out the ‘Cute Instant Camera Shots Book’ created in collaboration with ar. NANAMI takes customers through four seasonal makeup tutorials filled with tips and tricks on taking the best possible photos. To celebrate the launch of the gift box, a tie-up project with ar magazine is also underway.

ASOBISYSTEM designed and produced a special website for the collaboration, also providing planning, media buying, talent-based product creation, and PR support.