• LUMINE and ASOBISYSTEM Start New Year Campaign ‘LUMINE ASOBI’

  • NEWS | Dec.26.2014

  • ASOBISYSTEM is set to collaborate with one of Japan’s most trendy department stores, Lumine. The new campaign, “LUMINE ASOBI ~Oshogatsu Lumine ha ASOBI ga Ippai~” will run between Dec. 26 and Jan. 6.

    Designed by art director and kawaii pioneer Sebastian Masuda, the campaign poster expresses the festive mood during New Year with his trademark use of bright colours.

    Other highlights include fashion horoscopes by Harajuku-based models, and TEMPURA KIDZ’s unique Shishimai Dance.

    ■LUMINE ASOBI ~Oshogatsu Lumine ha ASOBI ga Ippai~
    Dates: Friday, Dec. 26, 2014 - Tuesday Jan. 6, 2015

    Participating models: Fumiko Aoyagi, Kaiki Ohara, Shiho Takechi, Rina Tanaka, Natsume Mito and Kazuki Yamamoto *The event will welcome some comedians as special guests.

    【Fuku o Yobe! TEMPURA KIDZ no Shishimai Dance】
    Saturday, Jan. 3, 2015
    11:30am~/12:30pm~@LUMINE Yokohama
    3:30pm~/4:30pm~@ LUMINE Shinjuku

    Sunday, Jan. 4, 2015
    11:30am~/12:30pm~@LUMINE Omiya
3:30pm~/4:30pm~@ LUMINE Ikebukuro

    LUMINE ASOBI Official Website: