misokawaii
  • Marukome and Asobisystem Team up to Produce New Miso Soup and Host Their First 'Marukome-Chan' Audition

  • NEWS | Sep.09.2015

  • Marukome has announced a new exciting project! The company, which once took Japan by storm with its unique, rock’n’roll promotional campaign with a mysterious rock band called Misoshiru’s in 2014, will be working with ASOBISYSTEM, an entertainment company based in Harajuku specialising in HARAJUKU CULTURE.

    The theme of their new campaign is MISO KAWAII. Under the theme, the aforementioned companies will hold an audition to search for the first “Marukome-Chan.”

    The audition will be attended by three professionals in the entertainment industry – Natsume Mito, singer and model signed to ASOBISYSTEM, Shoji Masada, an editor at mer magazine, and Akira Morikawa, the president of C CHANNEL. The future Marukome-Chan will gain a chance to appear in mer magazines as well as work as the new icon of Marukome and ASOBISYSTEM.

    《Audition information》
    ■First Marukome-Chan Audition
    We are looking for: A girl who’s under 20, has a bubbly personality and looks nice with a short hairstyle.
    How to participate: Submit an application form and a photo of you via mail or the Internet.

    First audition (paper audition): Sept. 4 (Fri) – Oct. 7 (Wed)
    Successful candidates will be announced on Oct. 14 (Wed)
    Second audition (interview): Oct. 25 (Sun)
    Final audition: Nov. 7 (Sat)

    【Prize】
    You will be working as a mer magazine model as well as a brand ambassador for Marukome products. You will also receive a year worth of miso soup!

    >>Click here to apply for the audition

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